March 01, 2017
By Élisabeth
In terms of SEO, the line between optimizing and over-optimizing is very slim.
As you probably know, SEO optimization of your website is a harsh job and you need to continuously perform several actions in order to reach the top of those search engines results pages. But sometimes, you take measures which you think will be beneficial to your website but you ultimately end up getting penalized by those search engines. To avoid these penalties, we have compiled the most common mistakes you must avoid when optimizing your website.
Read moreFebruary 08, 2017
By Elisabeth
1. Make sure you have a good brand image
Having a good brand image is crucial in the development of a business. If you want to make yourself known, you must have a solid branding, and luckily, you don’t have to spend a fortune to do so! Create a free logo with www.freelogodesign.org, then create beautiful visuals for your business cards, promotional items and banners. Make sure that everything is properly coordinated and that you use the same or similar colors and fonts.
Read moreDecember 23, 2016
By Sarah
Branding is much more than a logo and a slogan: it's all about how people perceive your business. A good brand image is very important to build trust with your customers, along with giving you a good advantage over your competitors: it will help you stand out from them and will add consistency to your communication channels.
Read moreDecember 20, 2016
By Elisabeth
You have decided to create a website for your business, organization, sports club? Congratulations! A web presence is indeed, a showcase available at all times and for everyone.
Fully customizable and at your image, a website must still contain some mandatory information. Your visitors should, at first glance, have a good idea of what your business is all about, therefore, a “Contact” page is not to be neglected. It is on this page that you give potential customers the opportunity to get important information about your company, your contact information, your e-mail address, or even get in touch with you directly!
Read moreDecember 12, 2016
By Elisabeth
Have you ever thought about creating a blog? In addition to writing articles on topics related to your industry, you are creating a web community with your customers, which is an interesting addition to your website.
Your content can be original, interesting and well written, but if it's never being read, what's the point of spending time creating it?
Search engine robots go through several aspects of your blog articles to come to a conclusion: is this article relevant or not? The more relevant it is, the higher it will be on the results page of these search engines. Here are 6 tips to improve the SEO of your blog.
Read moreOctober 19, 2016
By Elisabeth
With thousands of websites created each day in France, you absolutely need to make yours stand out! As you probably know, there are several ways to make your website appear on the first result page on search engines like Google, Yahoo, Bing, etc. In previous articles, we talked about links, the importance of having great content and call-to-action buttons. But there isn’t just the content that is thoroughly examined: the visuals are, too! But how?
Read moreOctober 04, 2016
By Elisabeth
Soon to be married? Congratulations!
Now is time to tackle the wedding preparations! Dress, hair, cake, guests, location, everything can seem so stressful! Luckily, WebSelf comes in handy with tips on how to create a wedding website that will capture the essence of your love without breaking the bank!
A wedding website has become a very common way to share to your guests important information about the wedding, the proposal or the story of how you met. A website is also an all-in-one tool to make your guests contribute to a small gift, to confirm their attendance at the wedding, write you some encouraging words, and much more!
Read moreJuly 11, 2016
By Elisabeth
With millions of blog posts created every day, it becomes increasingly difficult to stand out. You can't deny it, some blog posts captivates your attention and others, not at all! Want to keep your readers interested? Make your blog stand out with these 10 tips to optimize your success.
Read moreJuly 08, 2016
By Elisabeth
Now that you've created the perfect website to your company's image, what's the next step? Your presence on social networks, of course!
Social networks are very important in your digital strategy. We must not underestimate them but it's important to remember that each network are suited best for a certain audiences and they each have different objectives. For example, a job opening within your company has a much better place on a network like LinkedIn rather than on Instagram.The majority of your customers are young? It would be better to stick with Snapchat or Twitter to communicate with them. Make sure you know your audience and adjust accordingly.
Here are 6 good reasons to use social media for your business and how to be successful using them.
Read moreNovember 16, 2015
By Catherine
It’s well known, a large amount of text on a site, risks losing the interest of the visitor. Note that I'm not saying that your content is not important, on the contrary, it is one of the most important ranking criteria for search engines.
However, there are many tools to establish points of contact with a visitor into your site. Video is one of the most powerful of all.
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